Gippsland 3Day Tour Branding Project
As part of the Australian Queen’s Birthday weekend, many cycling clubs hold 3 day tours over the long weekend. In my region, to detail the race, each year a word document is distributed to the entrants. In 2011, I’d just completed an Indesign subject as part of my diploma so decided to have a go at producing a more exciting booklet. The logo is adapted from the event’s website (2010-2011). The plan was to continue this over a few years and alter each year’s main colour.
Initial Ideas
Give each year a coloured theme. Include maps and altitude traces of each stage and include altitude. Add a race plan/ race review section. Move the ITT start list from the rear of the program to the pages dealing with it.
Final Materials
2012 3 Day Tour – Final Standings