C4017A – Create a 2d Design (Intermediate)
The Brief
For this unit you will be required to complete one assessment divided in parts A, B and C.
You will need to develop an advertising campaign strategy for one of the agency’s clients, KeepCup. In this task you will create a concept and a tag line.
This will be developed for KeepCup and worked into a leaflet, a “Citylight” (street) poster and a promotional stand.
Allocated Time: 4 weeks or 24 hours
Free Association
- Recyclable
- Barista
- Rugged
- Longevity
- Lasting
- Reusable
- Coffee
- Customisable
- Portable
- Cup
- Container
- Drink
- Consume
- BYO Cup
- Reducing Rubbish
- late
- cappuccino
- flat white
- mocha
- green
- tree hugging hippies
- (less) landfill
Tag Lines
- King of Coffee Containers
- Top of the heap
- Keep it in a cup
- Not any cup
- The barista’s choice
- Make the switch
- Lead the enviro revolution
- Sink a sustainable coffee —>Sink a coffee, not the planet
- Fill the cup, not the land—>Stomach filler, not land filler…we have a winner!
- Your life long friend
- The cup for life
- Grabee a coffee
- The end of paper cups
- Keep the cup (and the planet)
- Portable pleasure
- Kool Koffee Kup
- Keeping South Americans employed
- Switch to the sustainable container
- The cup that lasts forever
- Forever refillable
- Fill it. Drink it. Reuse it.
- Fill it. Drink it. Keep it.
- Reduce your enviro footprint
Thumbnails / Working Ideas
Finished Work
Assessment
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